Our Story
Who We Are
Most people arrive here in the middle of something — a diagnosis, a decline, a loss, or the quiet sense that they should have planned for this already.
Ceremonie exists for that moment. It covers the whole arc: the planning that comes before, the care that comes during, and the grief and remembrance that follow.
It was founded by an end-of-life doula who spent her career in magazine publishing — a combination that turns out to matter. The information people need at the end of life exists, but it's scattered across hospital pamphlets, legal sites, and grief blogs: clinical where it should be human, vague where it should be specific. Ceremonie is built by someone who has sat at bedsides and knows how to make hard things clear, findable, and worth reading.
Our Promise
We'll tell you what you actually need to know: what documents to get in place, what hospice and palliative care really involve, what to expect, what helps.
We won't rush you or soften things past the point of usefulness.
Grief isn't a straight path, and we don't pretend otherwise. We'll be here for all of it.
Our Founder
Alexis spent her career in magazine publishing, building content and brand experiences. After the death of her father, she trained as an end-of-life doula through INELDA, and began sitting with people in the last weeks of their lives.
What struck her was how much of this people are left to figure out alone. The information exists, but it's scattered — clinical where it should be human, vague where it should be specific. No one had built the resource she kept wishing she could hand people.
Her doula work is non-medical. She listens, helps people name what they want while they can still say it, sits at bedsides, and stays through the early weeks after. That work shapes everything on this site.
Ceremonie is the same work, at scale.